Research firm Mintel, which regularly provides information and analysis on consumer product trends, has appointed Matthew Nelson as its new global CEO. He succeeds Peter Haigh, who will assume the role of chairman of the board after serving 16 years as CEO.

Nelson has been a Mintel executive for 12 years, previously Director of Professional Services for the Asia-Pacific region. As CEO, he will lead the organization’s data-driven strategy and improve the culture of the company, which is expected to grow by over 550 team members over the next five years.

Haigh brings a strong heritage and rich experience to his new role as President. He succeeds longtime Mintel chairman John Weeks, who is retiring after 17 years as chairman and, before that, 11 years as CEO.

It has been an incredible honor to serve as CEO of Mintel and I am extremely proud of all the organization has accomplished over the past 17 years. Mintel is in the best position in its history with a clear and ambitious global growth strategy, ”said Haigh. “Having worked with Matt for the past 12 years, I know he is a perfect fit for his new role. He has impressive leadership experience, incredible business instincts, is a team player and highly appreciates the expertise of Mintel’s leadership team, but more importantly, he is passionate about the culture, the values ​​of Mintel and the excellence of its customers. ”

Nelson also highlighted Mintel’s growth momentum in recent years. “We are making significant investments in our technology, which has a positive impact on every part of our business. This innovation brings even stronger information and value to our customers and helps us realize my vision for the company, which is to get every marketer and innovator to turn to Mintel for answers and recommendations on how to grow their business, ”he noted, adding,“ We ​​are also investing in our people and making Mintel an even better place to work. It is crucial for me to make sure that the organization is concretely committed.The culture, the community and the goal of Mintel, which is to help people and businesses to grow, support our initiatives focused on good -being, diversity, sustainability and philanthropy. “

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Rodney N.

The author Rodney N.